Tyson® Rotisserie Chicken
Rotisserie Chicken defines dinner for a great many consumers. It’s ranked among the fastest-growing deli products, with a 9% share of prepared food purchases. Tempt shoppers by featuring Deli Rotisserie Chicken in secondary displays.
Recipe for Success
Shoppers with smaller households need ways to use leftover rotisserie chicken. Offer these tasty recipes from Tyson. It could help capture the sale [more]
Who buys rotisserie chicken?
Habit Shoppers – 21% of sales
Goes straight to the tried and true option [more]
Fresh Foodies – 23% of sales
Driven by need to prepare a fast, flavorful meal [more]
Promotional Experimenter – 20% of sales
Highly impulsive, driven by deals and promotions [more]
Convenience Shoppers – 20% of sales
Wants convenience, packaging and ease of clean up [more]
Mainstream Shoppers – 16% of sales
Looks for high quality sized for larger family [more]