Tyson® Rotisserie Chicken


Rotisserie Chicken defines dinner for a great many consumers. It’s ranked among the fastest-growing deli products, with a 9% share of prepared food purchases. Tempt shoppers by featuring Deli Rotisserie Chicken in secondary displays.

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Recipe for Success

Shoppers with smaller households need ways to use leftover rotisserie chicken. Offer these tasty recipes from Tyson. It could help capture the sale [more]

Who buys rotisserie chicken?

Habit Shoppers – 21% of sales
Goes straight to the tried and true option [more]

Fresh Foodies – 23% of sales
Driven by need to prepare a fast, flavorful meal [more]

Promotional Experimenter – 20% of sales
Highly impulsive, driven by deals and promotions [more]

Convenience Shoppers – 20% of sales
Wants convenience, packaging and ease of clean up [more]

Mainstream Shoppers – 16% of sales
Looks for high quality sized for larger family [more]

Tyson Deli Innovation: Rotisserie Bakes® entrées